Today Manchester Pride, the UK’s leading Pride event, has launched the official 2012 festival app. For a second year this has been developed and sponsored by The Royal Bank of Scotland who has again also been announced as the Official Big Weekend app and wristband sponsor.
Building on the success of last year, the app is being made available as a free download to festival visitors across iPhone, iPad and Android platforms. Available from the iTunes app store and Google Play, the app is full of features to enhance the visitor experience during the Big Weekend, which takes place between 24 – 27 August, attracting over 45,000 visitors.
Features include information about the site, location of facilities such as box office and wristband exchange, as well as the extensive bars and clubs within Manchester’s famous Gay Village. It also highlights information on the weekend’s entertainment schedule, with an exciting bill including Björn Again, Louise Dearman, Scarlett’s Roses, Cleo Sol and this year’s headline act: STEPS.
The app has been produced in conjunction with Rainbow, the RBS LGBT network, who recognising this year’s “Queer’d Science” parade theme, are again running a unique competition to be part of their “Periodic Table” themed float entry in the Manchester Pride Parade on Saturday 25 August, a prize that also comes with free Big Weekend tickets. Also built within the app is a great “Dress Up” photographic feature, which really gives people the opportunity to join in and see how they would look as one of the elements within the Periodic Table.
John Stewart, Chief Executive of Manchester Pride, commented:
“It’s great that RBS are again working in partnership with us on this year’s Pride. We’re proud of our relationship with RBS and especially our lengthy friendship with their Rainbow Network. To receive such on-going backing is a testament to the strength and reach of the Manchester Pride Festival, and helps in our yearly bid to raise funds to support our local community.
“Last year’s app proved to be a real success. With the additional content this year and the extension to Android, we feel it’s a great way to enhance the experience of our Pride visitors”.