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Manchester Pride announces partnership with Virgin Atlantic and Virgin Holidays

Here at Manchester Pride we are absolutely thrilled to announce our three year partnership with Virgin Atlantic and Virgin Holidays, who will be the headline sponsor of the UK’s largest Pride celebration and our flagship event, Manchester Pride Festival.

Manchester Pride is a charity that campaigns for equality; celebrates LGBTQ+ life and creates opportunities that engage LGBTQ+ people so that they can thrive. Every penny we raise is ploughed back into the communities we support. We are dedicated to campaigning and raising awareness for LGBTQ+ issues and the fight for LGBTQ+ equality.

Mark Fletcher, chief executive for Manchester Pride, said; “I am honoured for us to be partnering with an organisation that is so committed to placing diversity and equality at the heart of everything it does. When brands like Virgin Atlantic and Virgin Holidays are able to carry a message across the globe in support of LGBTQ+ people it is extremely powerful and I am confident that we will work together over the next three years to drive real change both here in Manchester and around the world.”

Flying customers from Manchester Airport to destinations as far flung as Los Angeles, Las Vegas, New York, Barbados, Atlanta and Orlando, Virgin Atlantic and Virgin Holidays have long been committed to supporting LGBTQ+ people and fighting for diversity and inclusion around the globe with the aim of becoming the most inclusive brand in travel.

Not afraid to be bold, Virgin Atlantic and Virgin Holidays have worked tirelessly to drive change including fighting for diversity in the Caribbean by working with local governments, tourist bodies and hoteliers, using same sex couples in an advertising campaign in India after the country decriminalised homosexuality in 2018 as well as raising awareness through the world famous Pride Flight commemorating the 50th anniversary of Stonewall.

Juha Jarvinen, Chief Commercial Officer at Virgin Atlantic commented; “Virgin Atlantic and Virgin Holidays have long been staunch supporters of LGBTQ+ rights and we strongly believe in making our business as inclusive and welcoming as possible. We are absolutely thrilled to be the headline sponsor of the Manchester Pride Festival, at our home in the North. I am really looking forward to working with Mark and his team to use the influential power of our brand, our international footprint and our incredible people to fight for change across the world.”

On behalf of everyone at Manchester Pride, Virgin Atlantic and Virgin Holidays, we look forward to celebrating this year’s festival with you all!


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