Strongbow isn’t just serving cider, it’s serving Pride.

Since its bold rebrand in 2023, and with an aim to be the most inclusive cider brand, Strongbow has been proudly championing the LGBTQIA+ community and its allies, backing this commitment with major media investment and visible support at some of the UK’s biggest Pride celebrations. Strongbow is now pouring even more into the movement and is set to be the exclusive cider sponsor at Manchester Pride 2025.

This isn’t just about cider. It’s about community, visibility, and raising a glass to everyone being exactly who they are.

People of Pride, take a bow.